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| Created | 5/3/24, 4:34 AM |
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| Body | Apple Car project shuts down. <br /> <br /> It takes immense courage to say no.<br /> <br /> Even...<br /> <br /> ...after investing billions in a project.<br /> ...after nearly a decade of relentless effort.<br /> ...after the world expects you to deliver.<br /> <br /> The sunk cost fallacy is a dangerous trap.<br /> <br /> Apple's reputation is built on saying "no" far more often than "yes". I suspect their goal wasn't simply to compete with Tesla (though they likely could). Their ambition was to reinvent the entire car industry. Realizing that factors outside their control hinder them from achieving this industry-shaking vision is exactly the kind of leadership the company is known for. <br /> <br /> Most of Apple's products are industry-defining:<br /> <br /> Mac --> Personal Computing<br /> iPod --> Music<br /> iPhone --> Smartphones<br /> iPad --> Tablets<br /> Apple Watch --> Smartwatches<br /> AirPods --> Wearables/Headphones<br /> Vision Pro --> Mixed Reality aka Spatial Computing?<br /> <br /> But not all:<br /> <br /> HomePod --> An also-ran<br /> Apple TV --> IMO still the best product in its category but not an industry-shaker<br /> <br /> A car would have obviously been an entirely different level of commitment and had to be industry-shaking. Anything less would not have been very Apple-like, especially considering cars are not exactly adjacent to Apple's core business.<br /> <br /> So while I am personally disappointed at the news, Apple also earned more respect from me with the move.<br /> <br /> #leadership #sunkcostfallacy #decisionmaking |
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