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| Title | Avoid the Pitfalls That Make Brands Fail! |
| Link Description | Don't miss this exclusive opportunity to learn from the best. Peter Wilken's free video series from the Lighthouse Brand Strategy Academy is available for a limited time. |
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| Body | Why Do Some Brands Soar To Unprecedented Heights, While Others Never Take Off? <br /> <br /> The answer lies not in luck, but in strategy. <br /> <br /> Today you have the opportunity to uncover these brand-building secrets with the help of Brand Guru Peter Wilken. In his career spanning 30+ years, running agencies for Ogilvy, Leo Burnett, as Head of BBDO Asia Pacific and as co-founder of one of the world’s first specialist brand consultancies The Brand Company.<br /> <br /> Peter has worked with some of the world’s top global brands such as Coca-Cola, Shell, McDonalds, PepsiCo, Unilever, Shangri-La and BMW. <br /> <br /> For the first time ever, Peter is sharing his Branding secrets and has distilled his years of knowledge and experience into an invaluable resource: the Lighthouse Brand Strategy Academy's FREE video series. <br /> <br /> The “Three Reasons Why Brands Fail” video is your gateway to understanding the critical missteps that cause brands to fail – and precisely how to steer clear of them.<br /> <br /> Learn about:<br /> <br /> How to keep your Brand promise relevant…. The impact of keeping it honest…. The currency of consistency…<br /> <br /> …and why you don’t really own your brand.<br /> <br /> But it's not just about the methodology. It's about the wisdom gleaned from a career's worth of real-world applications. <br /> <br /> It's about the insights that only come from helping to build the world's top brands. It's about the chance to learn from a mind that continues to shape the industry, without the prohibitive cost or time investment typically involved.<br /> <br /> Join Peter Wilken on a transformative journey that will redefine how you view your brand's potential. |
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